Amazed “10 Senses of Good Vibration”
At the Spring 2010 Market, the “Amazed” installation by designer and artist Mike Farrell of Imagine Adventures transformed 4,000 square feet of Market showroom space into vignettes related to how we experience music through our senses. The goal of each Market’s “Amazed” installation is to inspire viewers, provoke thought, and stimulate memory – all essential components of...
Read MoreBarclay Butera on the Importance of Change in Retail Showrooms
Consumers can give their homes a new look by freshening it up with new pillow stories, rugs, art, and found objects. Interior design icon Barclay Butera follows the same approach in his three retail showrooms, where products are moved continually, keeping the surprises coming so customers return regularly to see what’s...
Read MoreKathy Ireland Uses Social Media to Listen to “Busy Mom” Customers
Social media has changed how Kathy Ireland talks to her boss: the consumer. Social media has provided her an “instant focus group,” which allows her in-house design and external manufacturing teams to collaborate and get instant answers to their questions about what the customer...
Read MoreArt Van: Staying Ahead of the Competition with Social Media
Art Van Furniture’s market share has grown even in a down economy. How? Chairman Art Van puts it this way: “There are different ways to sell a sofa.” From using social media to attract 700 potential customers to a pajama party at a showroom (in a snowstorm, no less!) to blogging about trends in the industry, it looks like Art Van’s getting 21st century marketing...
Read MoreJeff Cook Introduces Furniture Hall of Fame Strategic Plan
Jeff Cook, president of the American Furniture Hall of Fame Foundation , describes the essential components of the AFHA’s recently approved strategic plan. AHFA’s new approach aims to take advantage of the deep knowledge of the furniture industry’s people – from leaders to the line – by archiving and digitizing oral interviews and memorabilia, and creating an industry timeline. ...
Read MoreJerry Epperson on Opportunities and Challenges
Jerry Epperson of Mann, Armistead & Epperson, Ltd., on the opportunities and challenges facing the home furnishings industry...
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