Kathy Ireland Uses Social Media to Listen to “Busy Mom” Customers
Social media has changed how Kathy Ireland talks to her boss: the consumer. Social media has provided her an “instant focus group,” which allows her in-house design and external manufacturing teams to collaborate and get instant answers to their questions about what the customer wants. Share on Social Media...
Read MoreArt Van: Staying Ahead of the Competition with Social Media
Art Van Furniture’s market share has grown even in a down economy. How? Chairman Art Van puts it this way: “There are different ways to sell a sofa.” From using social media to attract 700 potential customers to a pajama party at a showroom (in a snowstorm, no less!) to blogging about trends in the industry, it looks like Art Van’s getting 21st century marketing...
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